What you eventually get for the business is mostly decided two years before you ever meet a buyer. We are glad to be useful long before there is a deal.
The original green superfood brand, formulated in 1989. Scaled into national retail to top SPINS rankings and multi-year best-seller status at Trader Joe’s.
ACQUIRED
2016
BRAND SINCE
1989
EnergyFirst
PREMIUM PROTEIN & PERFORMANCE
Premium whey protein isolate and green drinks, sold mostly direct. Made the Inc. 5000 in 2010, and over 80% of the business is repeat customers.
ACQUIRED
2004
CUSTOMER RATING
4.9 / 5
WHO YOU'D BE TALKING TO
Gerry Morton
Founder and CEO of NutriScience. Twenty-two years running the brands we have bought, including EnergyFirst and Greens Plus. Chairs two TIGER 21 Groups in Los Angeles, where business owners work through exactly these decisions every month.
Every enquiry comes to Gerry, and he replies himself.