What you eventually get for the business is mostly decided two years before you ever meet a buyer. We are glad to be useful long before there is a deal.
The original green superfood brand, formulated in 1989. Scaled into national retail to top SPINS rankings and multi-year best-seller status at Trader Joe’s.
ACQUIRED
2016
BRAND SINCE
1989
EnergyFirst
PREMIUM PROTEIN & PERFORMANCE
Premium whey protein isolate and green drinks, sold mostly direct. Made the Inc. 5000 in 2010, and over 80% of the business is repeat customers.