
Our multi-disciplinary approach combines institutional capital with deep operational expertise in the consumer packaged goods ecosystem.

Identifying and structuring transactions for fundamentally sound wellness brands seeking institutional scale and exit opportunities.

Board-level guidance on omni-channel expansion, margin optimization, and competitive positioning.

Unlocking supply chain efficiencies, reformulating for scale, and deploying advanced D2C marketing architectures.
We are actively seeking lower-middle market brands in the functional food and supplement space.

Dietary Supplements, Functional Foods, Natural CPG, Wellness Brands.
$1M to $15M Annual Revenue.
Full Exit, Founder Recapitalization, Distressed / Turnaround Buyout.

Our established portfolio represents the vanguard of nutritional science and
consumer demand.

“Gerry Morton founded NutriScience Corporation in 2003 as a platform to build, grow and acquire nutrition product brands with the potential to lead their categories. On the nonprofit side, he is the Rotarian of the Year for the Manhattan Beach Rotary Club and Chair of the Manhattan Beach Planning Commission. He is Past-President and Chairman of the Board for the Greater Los Angeles Area Council of the Boy Scouts of America, Past-President of the Entrepreneur’s Organization (EO) in Los Angeles and is on the Board of Directors for the Global One Chapter of YPO (formerly Young President’s Organization). Morton is a veteran of four Ironman Triathlons, over 36 marathons, the Catalina Classic 32-mile paddleboard race and other top athletic competitions. He completed the 230-mile John Muir Trail in 7 days. He is a private pilot, ship captain, and licensed real estate broker. Morton earned a BSBA in entrepreneurship at the University of Arizona – Eller College of Management, an MS in nutrition from Clayton College, an Executive MBA from UCLA Anderson School of Management and finished an Entrepreneurial Masters Program at MIT Sloan School of Management and the HBS/YPO President’s Program in Leadership at Harvard Business School.”