NutriScience Corporation is a privately held company that buys established nutrition brands and runs them for the long term. Five acquisitions since 2004, funded with our own capital, and we still own every one.
The original green superfood brand, formulated in 1989. Scaled into national retail to top SPINS rankings and multi-year best-seller status at Trader Joe’s, with distributors in five countries.
ACQUIRED
2016
BRAND SINCE
1989
EnergyFirst
PREMIUM PROTEIN & PERFORMANCE
Premium whey protein isolate and green drinks, sold mostly direct. Made the Inc. 5000 in 2010, and over 80% of the business is repeat customers.
ACQUIRED
2004
CUSTOMER RATING
4.9 / 5
How we own
We are owners and operators, not a fund. That shapes every decision we make about the companies we buy.
Our own capital
We invest our own money. There is no fund, no outside limited partners and no clock forcing a sale.
Run by the owner
The person who bought each company still runs it, from formulation and manufacturing to retail and direct sales.
Held for the long term
EnergyFirst has been ours since 2004 and Greens Plus since 2016. Nothing we have bought has been flipped, broken up or sold on.
LEADERSHIP
Gerry Morton
Gerry founded NutriScience in 2003 and has run its brands for twenty-two years. He chairs two TIGER 21 Groups in Los Angeles and was named Rookie of the Year and a Chair of Excellence in 2026. He is a YPO Chapter Board Member, a past president of Entrepreneurs’ Organization Los Angeles, and a past Chairman of the Board of the Boy Scouts’ Greater Los Angeles Area Council. He chaired the Manhattan Beach Planning Commission and is a past president of the Rotary Club of Manhattan Beach.
We buy established supplement, functional food and natural wellness brands, outright or in part, and can fund transactions beyond our own balance sheet with co-investors. Conversations are confidential and come to Gerry directly.