ESTABLISHED 2003

We acquire and operate consumer health brands.

NutriScience Corporation is a privately held company that buys established nutrition brands and runs them for the long term. Five acquisitions since 2004, funded with our own capital, and we still own every one.

YEARS OPERATING BRANDS
22
BRANDS ACQUIRED
5
VERIFIED CUSTOMER REVIEWS
9529 +
REPEAT CUSTOMERS
80 %+

The companies we own

Two brands we operate today. Three earlier acquisitions have been folded into EnergyFirst.

Greens Plus

SUPERFOOD & NUTRITIONAL POWDERS

The original green superfood brand, formulated in 1989. Scaled into national retail to top SPINS rankings and multi-year best-seller status at Trader Joe’s, with distributors in five countries.

ACQUIRED

2016

BRAND SINCE

1989

EnergyFirst

PREMIUM PROTEIN & PERFORMANCE

Premium whey protein isolate and green drinks, sold mostly direct. Made the Inc. 5000 in 2010, and over 80% of the business is repeat customers.

ACQUIRED

2004

CUSTOMER RATING

4.9 / 5

How we own

We are owners and operators, not a fund. That shapes every decision we make about the companies we buy.

Our own capital

We invest our own money. There is no fund, no outside limited partners and no clock forcing a sale.

Run by the owner

The person who bought each company still runs it, from formulation and manufacturing to retail and direct sales.

Held for the long term

EnergyFirst has been ours since 2004 and Greens Plus since 2016. Nothing we have bought has been flipped, broken up or sold on.

Gerry Morton, founder and chief executive of NutriScience Corporation
LEADERSHIP

Gerry Morton

Gerry founded NutriScience in 2003 and has run its brands for twenty-two years. He chairs two TIGER 21 Groups in Los Angeles and was named Rookie of the Year and a Chair of Excellence in 2026. He is a YPO Chapter Board Member, a past president of Entrepreneurs’ Organization Los Angeles, and a past Chairman of the Board of the Boy Scouts’ Greater Los Angeles Area Council. He chaired the Manhattan Beach Planning Commission and is a past president of the Rotary Club of Manhattan Beach.

He is the author of The Energy Guidebook. More at gerrymorton.com.

Considering a sale?

We buy established supplement, functional food and natural wellness brands, outright or in part, and can fund transactions beyond our own balance sheet with co-investors. Conversations are confidential and come to Gerry directly.

FUNCTIONAL FOODS
SUPPLEMENTS